A business Instagram bio should quickly tell people what you do or what your brand is about. You can mention your role (e.g., “Digital Marketer” or “Founder of XYZ”), your mission, or a call-to-action like a link to your website. For example: “Entrepreneur 🚀 | Helping businesses grow online | CEO @MyCompany” is concise and informative.

To stand out, mix professionalism with a hint of personality. A touch of wit or a unique description can help. Instead of a generic “Marketing Specialist,” you could say “Storytelling marketer brewing fresh ideas ☕️.” Emojis related to your field (💼, 💡, 📈) can also draw attention, but don’t overdo them—1 or 2 is plenty.

Yes, definitely. For business profiles, it’s smart to include a call-to-action like “DM for inquiries” or a link to your portfolio or website. Instagram also provides special fields for contact info (email, phone) if you have a business account. Use your bio to guide visitors on what to do next, whether it’s visiting your site, checking your products, or getting in touch.